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Marketing communications officer

Role and key duties

Marketing communications officers create and communicate messages to specific markets.

Duties may include: promoting messages through advertising, branding, promotion and sponsorship; researching best methods to promote a product; conducting testing of marketing methods prior to launch; and devising effective product launch strategies; end to end project management, including concept development, implementation and evaluation.

Minimum qualification required

Completion of a Diploma or Advanced Diploma in Marketing.

Recommended qualification

Degree in Marketing.

Job Family

Marketing is the process of identifying and communicating with the consumers. It includes advertising, distribution, sales and market research. Careers can involve promoting Victoria regionally, nationally and internationally as tourist destination, business development opportunity or as a great place for building a career.
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