Public relations officer
Role and key duties
Public relations officers monitor public opinion about an organisation or particular issues.
Duties may include: developing communication strategies; advising management on communication issues; planning public relations programs; responding to enquiries from the media and arranging interviews with journalists; preparing news releases; and making statements to the media.
Minimum qualification required
Completion of a Diploma or Advanced Diploma in Business with a focus on Public Relations, Communications or Marketing.
Degree in Public Relations or Media and Communications.