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Public relations officer

Role and key duties

Public relations officers monitor public opinion about an organisation or particular issues.

Duties may include: developing communication strategies; advising management on communication issues; planning public relations programs; responding to enquiries from the media and arranging interviews with journalists; preparing news releases; and making statements to the media.

Minimum qualification required

Completion of a Diploma or Advanced Diploma in Business with a focus on Public Relations, Communications or Marketing.

Recommended qualification

Degree in Public Relations or Media and Communications.

Job Family

Communications and media
Much of the Victorian Government"s work concerns the public, so communications and media are important to our ability to keep people informed about various initiatives and ensure that correct facts and figures are available to journalists and the general public.
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