Role and key duties
Media analysts analyse and evaluate messages in a wide variety of media and monitor what the public thinks about what they watch, see and read in the media.
Duties may include: reading press and broadcast coverage to a set of pre-defined criteria specific to each client; making judgements as to how favourable or detrimental the stories are to the client; developing both qualitative and quantitative research (this includes an expert understanding of the value of a range of research methods); choosing which research methods to use for a particular query; and designing and using appropriate research instruments, such as questionnaires and focus groups.
Minimum qualification required
Completion of a Degree in Arts, Business or Marketing.
Degree in Arts, Business or Marketing.